Shirak province, near Gyumri
Karine Hakobyan / Կարինե Հակոբյան
52 · seamstress and cooperative founder · Ashotsk village
"I used to sew for my neighbours for whatever they could give me — a bag of flour, sometimes nothing. Now I have an order book."
Karine Hakobyan, 52, has sewn clothes by hand in Ashotsk, a windswept village in Shirak province near Gyumri, for over thirty years, ever since the 1988 earthquake and the economic collapse that followed forced her family, like so many others in the region, to make do with what skills they had. For most of those thirty years, her work was informal and undervalued: neighbours paid in kind when they paid at all, and she had no access to bulk fabric prices, no way to reach customers beyond a two-kilometre radius, and no functional understanding of how to price a garment to cover both materials and her own labour.
In 2021, Karine enrolled in Innovative and Equal's digital-literacy and microenterprise programme, initially, she admits, out of scepticism. "My daughter registered me. I thought it was for young people with telephones," she said. Over fourteen weeks she learned to use a smartphone to photograph and list her work, to manage a simple order book on a messaging app, and — through the microenterprise grant component — received $420 in seed capital to buy a second-hand industrial sewing machine and three months of fabric stock at wholesale prices negotiated collectively through the newly formed Ashotsk Women's Sewing Cooperative, which she helped found alongside ten other village women.
The transition was not smooth. Her first attempt at online sales, in the winter of 2021, produced almost no orders for two months, and Karine considered quitting the programme. "I felt foolish, posting photographs of my aprons into the void," she recalled. A programme facilitator worked with her one-on-one to reshoot her product photographs against better light and to write descriptions in both Armenian and Russian, targeting diaspora buyers and Yerevan-based boutiques. Orders began arriving by March 2022, first from a boutique in Gyumri, then, through word of mouth, from customers in Yerevan and eventually a standing order from a small textile retailer in Glendale, California, supplied via a diaspora relative.
Today Karine's monthly income has risen from an estimated $40 to approximately $310, and the cooperative she co-founded now supports eleven women, splitting bulk-purchasing costs and sharing a single delivery arrangement to Yerevan twice a month. "I am not rich," she says, "but for the first time in my life, I know what I will earn next month, and that changes how you plan everything — school shoes, medicine, whether you fix the roof this year or next." Her outcome is measured not only in income but in her election, in 2023, as the cooperative's elected treasurer, a role that has required her to learn basic bookkeeping — a skill she now teaches to newer members.